Ad + Auctions = Aductions

What is Aductions? According to their words, it is
i) the Search n Trade Ad Platform;
ii) a patent pending, Advertising Platform that connects advertisers to publishers through a search engine;
iii) a search engine that helps advertisers find the best ad spaces;
iv) a transparent ad platform that promotes publishers;
v) an online trading platform where advertising inventory can be traded freely.

Although none of the above mention the word auction, but the name Aductions seem to suggest it has something to do with auction, unless it was intersection of Ad + Abduction instead. Although all of the above goals are good, it kind of leaves me a little unclear about what fundamentally are they trying to achieve. May be that's not important, as long as they can generate value for advertisers, publishers, and not forgetting the traders.

Then, what advantages it offers to the advertisers, publishers, and traders?

For the advertisers, you can check out the statistics of the ad space before committing your money. I believe they will come up with new strategies and ways to let advertisers feel secure to buy ad space through Aductions.

For the established publishers, its transparency provides a better way to valuate your ad space. Of course you can always show case your statistics, but wouldn't it be better that this be done by a 3rd party?

For publishers like me who don't have good statistics, this transparency would probably work against us since advertisers can filter us out. However, as a whole, I have to support such transparency for the good of the online advertising industry.

For the traders, you have a new market to explore. However, you might have to wait as this market is so new that its chance of survival is still unknown. While writing this, I realize the value of traders. I think you are the ones who make the pricing fair. For example, if you find my selling price too low, you would buy it and resell it at a higher price to advertisers, and these activities determine the fair market price.

Lastly, its payment is the fastest I have come across. From the usual minimum US$100 or monthly such as AdSense, to S$11 such as EmailCashPro, to fortnightly such as SponsoredReviews, to weekly such as Smorty, this one is at any time with minimum amount more than US$1.00! I really hope this arrangement is sustainable.

Let me end with a note tht I am surprise to learned that I have earned 1 cents. I know, that's a very very very small amount. Still, it is greater than zero :D

Exceeded 100!

My earnings from blogging exceeded USD100!

If by IZEA (aka PayPerPost) alone, it would be another 4 more days. However, when including earnings from Smorty, this date is being brought forward to today!

Smorty is quick

My returns from Smorty is quick!

Joined on 26 Dec, blogged on 28 Dec (29 here), approved on 28 Dec, and here is my first payment!

Compete vs Complete

Tonight I heard a speech on two perspectives: scarcity and abundance. The formal is like a zero sum game where for one to win someone else must loose because resources are seen as scarce. The latter consider resources as virtually infinite, and complement each other to yield as much as possible from the abundance pool of resources.

This relates to what I just read in the afternoon, in the book "The World Is Flat" describing how the Netscape browser pushed for open standards in the Internet world as a major factor that brought about the current tremendous connectivity through the Internet. In pre-Internet era, network software companies perceive a scarce pool of customers and therefore "disallowed" their customers to use other companies' software to communicate with theirs. With open standards, these companies now seek to complete each others by producing software products that provide services that could be still lacking in others, and because of this, the once perceived to be a scarce pool of customers expanded into an abundance pool.

Smorty is the second hub I just subscribed to that connects advertisers to me so that I get paid to blog¹. I think this company has an perspective of abundance from this statement found in its FAQ:
"Smorty does not limit the way in which you get paid for blogging, we only add to it."

Smorty sponsored this post.

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¹ As a side note, I read in some places skeptics accused bloggers' souls were on sale when this idea started. I hope mine isn't :) I don't sell much. I just post my comments, with sponsorship.