Wednesday, January 30, 2008

Ecommerce shopping cart article

This is a piece of good advice from shopping cart software company, Ashop, for bosses of online shops: Boost Online Sales with Additional 800 Numbers.

This ecommerce shopping cart article discusses the benefits of having 800 numbers. Having 800 numbers can fill the lack of human touch of an online shop. It should be within the budget range of operating an online shop. It caters for many potential customers who prefer making call then filling up an online order form. It can be innovatively used as a way to track your cost per click online advertisements. Click on the link and read it to learn why these can be achieved.

Recently, even Dell, which has been doing mainly direct sales, has started to make use of traditional retail spaces such as Wal-Mart and Sam's Club. According to Lionel Menchaca, Digital Media Manager, explained that "these strategies are meant to augment the direct model, not replace it." in his blog post More Details on Wal-Mart, Adding Sam's Club Soon. Between black and white, there are many grays.

Pure black or white are extremes, but shades of gray are usually appealing. Don't over restrict your business model to an online-only type. The ability to nicely blend existing traditional useful business methodology, such as 800 numbers, will bring you more sales.

In regard to the cost of having 800 numbers, I have two ideas to share with you:
1) outsource to the call center empire India rather than employing locals to do it or answering calls yourself;
2) sacrifice a little bit of quality and consider VoIP such as fring.

Ashop Commerce sponsored this post.

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